Customer Needs
"Cheer for life with sweat!" lululemon, which actively promotes a sweaty life, believes that the sweat dripping from sports can cross barriers and unite communities. We look forward to this corporate sports event to convey the core values of the brand, strengthen the cohesion of the team, and influence our partners to keep up the habit of exercising.
Motivational Approach
Delivering Corporate Values--
The Games incorporate corporate values and are organized in a points-based format. In the process, lululemon partners went all out and showed their "courage" to face the challenges in front of them. In the battle of the foot, it was observed that under unfamiliar circumstances, whether it was selecting goalkeepers or discussing the order of battle, the partners took into account the physical condition of the team members and demonstrated the quality of mutual "tolerance". Everyone has their own role to play, taking "personal responsibility" and winning with their teammates. After completing the levels, you can shake hands with your opponents and high-five your teammates, enjoying the unlimited fun brought by the activity.
Enhance team communication
Through the coach's guidance, the team is led to organize and formulate offensive and defensive strategies, so that the team leader can integrate different opinions among members. In the limited time, the team discussed the tactics through body language and eye contact, which strengthened the team's effective communication, and I believe that back in the workplace, it will help the team to have better communication skills when making decisions.
Results and Feedback
Cohesive Team Emotions
When reflecting on the event, partners shared that they were happy to participate in the Games with everyone. The process showed that partners were willing to challenge what they were not good at, find out the strengths of their team members through trial and error, and discuss what they could do better next time without judgment.
Winning or losing at sports events is never the key, it's the connection with your partner that is the core value of this team building.
The Day--
lululemon's first gathering of store partners across TaiwanPlaying team sports together.The lululemon partners were seen hugging each other enthusiastically and shouting "We finally meet again! Some of the partners had gone through the training together, but since then, they were separated from each other and usually relied on messages to maintain their relationship. The Corporate Games gave partners the opportunity to get together and create more wonderful memories.
